In a recent survey conducted by YouGov, Celebrity Cruises have been named as the most recommended cruise line. Defeating rival cruise brands and a host of hotel chains, Celebrity Cruises came out on top with 85.5% of customers, friends, family and peers endorsing the brand.
Jo Rzymowska, Vice President and Managing Director of Celebrity Cruises, said, “We’re incredibly proud of the modern luxury experience we give guests, of which personalised and attentive service is at the forefront.
“We are thrilled that their experiences and continued loyalty have resulted in us being named the UK’s most recommended hotel & cruise brand.”
YouGov BrandIndex’s Methodology
YouGov BrandIndex screened all of its 1,549 brands for their recommended score, which asks customers of a given brand: “Would you recommend the brand to a friend or colleague?”, thus giving the proportion of a brand’s customers who are willing to recommend it to others.
The ranking data was collected between January 1, 2019 and December 31, 2019. All brands must have a minimum N of 100 and must be tracked for at least 12 months to be included in the ranking.