In November 2024, ROL Cruise entered an exciting new chapter, becoming an Employee Ownership Trust (EOT). The transition coincided with Rosie Cairns stepping into the role of Chief Executive Officer, marking the start of a new era built on shared ownership, collective success, and an even greater focus on delivering exceptional customer experiences.
Today, ROL Cruise is proudly owned by the people who help make every holiday possible.
For our customers, that means working with a team that genuinely cares about every booking, itinerary, and detail of your holiday.
What Does Employee Ownership Mean?
An Employee Ownership Trust is a business model that places a company's ownership in a trust on behalf of its employees. In simple terms, the people who contribute to ROL Cruise's success share in that success.
Rather than answering to external shareholders, we focus on creating long-term value through exceptional customer service, trusted relationships, and sustainable growth.
Being employee-owned creates a culture of accountability, pride and shared responsibility. When our customers choose ROL Cruise, they’re booking with a team that is personally invested in delivering the best possible experience.
Award-Winning People, Exceptional Service
Employee ownership has already earned recognition through several prestigious workplace achievements.
Since becoming an Employee Ownership Trust, ROL Cruise has been named the number one Best Company to Work For in the East of England for 2025 and secured a place in the UK’s Top 5 Best Mid-Sized Companies to Work For.
These accolades celebrate our workplace culture, but they also reflect something that matters greatly to our customers: happy, engaged, knowledgeable people deliver better service.
When you speak with a member of the ROL Cruise team, you’re speaking with somebody who genuinely cares about helping you create unforgettable holiday memories.
Why Employee Ownership Benefits Our Customers
Booking a cruise is an important decision. From choosing the right ship and itinerary to understanding what’s included and arranging every detail before departure, having the right support makes all the difference.
As co-owners, our team approaches every booking with a personal level of care and responsibility. We look after your holiday as if it were our own, supporting you from your initial enquiry right through to your return home.
Employee ownership encourages long-term thinking, collaboration and accountability. It means our success is directly linked to providing outstanding customer experiences and building relationships that last for years, not just a single booking.
For many of our customers, that commitment is reflected in the friendships and trust they build with their dedicated Cruise Consultant over multiple holidays.
Investing in Our People
Great customer experiences start with knowledgeable people. That’s why ongoing training and development remain at the heart of what we do.
In 2026, we launched the Academy of Excellence, a dedicated learning and development programme created to support our co-owners at every stage of their career.
Alongside structured development opportunities, our teams benefit from regular cruise line training, destination updates and educational visits that provide valuable first-hand experience of the ships, destinations and cruise experiences we recommend.
This commitment to continuous learning helps ensure our customers receive informed, accurate and practical advice from people who understand cruising beyond the brochure.
Why Choose ROL Cruise?
For more than three decades, travellers have trusted ROL Cruise to help them discover the world by sea. As an award-winning cruise specialist, we’re proud to combine industry expertise with genuine customer care. When you book with ROL Cruise, you’ll benefit from:
- Our Best Value Guarantee. We’re committed to providing exceptional value on every booking. Our Best Value Guarantee gives you extra peace of mind when booking your next cruise holiday.
- Cruise Miles®, Our Exclusive Loyalty Programme. Cruise Miles rewards customers every time they book, helping make future holidays even more rewarding.
- Over 1,700 Years of Combined Travel Expertise. Collectively, our co-owners bring more than 1,700 years of travel knowledge and cruise expertise, helping customers navigate the vast choice of ships, destinations and cruise lines available today.
- ABTA & ATOL Protection. Book with confidence knowing your holiday arrangements are protected through ABTA and ATOL where applicable.
- Over 36,000 Customer Reviews. With more than 36,000 customer reviews across trusted review platforms, we've built our reputation on delivering outstanding service and memorable cruise holidays.
Experience the Difference with ROL Cruise
Becoming an Employee Ownership Trust has strengthened what has always been at the heart of ROL Cruise: a passionate team committed to delivering exceptional customer experiences.
As co-owners, we’re invested in every customer journey, every holiday booked and every relationship built. This commitment shapes everything we do and helps ensure you can book your next cruise with confidence.
To learn more about our story, our people and our values, visit our About Us page.
