On Tuesday 19th April 2022 at London Tilbury, Sally Gunnell OBE DL officially renamed Ambience and launched Ambassador Cruise Line. Of the occasion, Sally said, “It is an absolute pleasure to be godmother for Ambassador Cruise Line’s first ship, Ambience. Ambassador Cruise Line celebrates its first anniversary this month and since its launch in 2021, has firmly established itself in the cruise industry. The cruise line has a collection of brand values that I too strongly believe in, from community and wellbeing to being sustainable and ethical. This commitment demonstrates that Ambassador Cruise Line is a responsible cruise line and one that I’m extremely honoured to be working with.”
Dave Monk, who runs the Shipmonk cruise blog, said: “It’s great to see a new British line fill the gap left by the much-missed Cruise & Maritime Voyages, offering no-fly bargain breaks for the over-50s from Tilbury. Ambience, originally built in 1991, has been extensively refurbished with some lovely public areas. I wish I could have spent more time in the Botanical Lounge, Observatory and Purple Turtle pub!
“Ambassador Cruise Line is showing great confidence in the domestic market, having already announced a second ship, Ambition, will join the fleet next year.”
The following day, Wednesday 20th April 2022, Ambience successfully set sail to Hamburg for her maiden voyage. The ship’s maiden season boasts 31 sailings calling at over 90 different ports including the British Isles, Norway, Greenland, the Arctic and Iceland - what a way to kick things off!