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Gary Barlow announced as P&O Cruises new brand ambassador

Yesterday, P&O Cruises announced Gary Barlow as their new brand ambassador. This pioneering partnership will fuse music with amazing travel experiences to deliver spine-tingling moments on board, with Gary’s debut role as musical director of The 710 Club on Iona.

Gary Barlow playing in The 710 Club, Iona

Welcome to The 710 Club

As musical director of The 710 Club, Gary is set to make Iona’s intimate music bar the most exciting live music venue at sea. Showcasing an eclectic range of performances, curated to appeal to British music lovers, this atmospheric late-night music venue will offer an opportunity for up and coming musicians to get their break. This collaboration highlights P&O Cruises commitment to providing world-class entertainment on Iona, and places music firmly at its heart.

Gary explained: “I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do."

P&O Cruises' Ionafest 2020


Gary will be kick-starting Ionafest 2020 in style, performing as the special guest at Iona’s naming ceremony. An extraordinary festival experience on board Iona, Ionafest will bring together today’s biggest music artists, the famous bottle smash, unmissable entertainment, street food style pop-ups and bars. And to crown it all: Norway’s awe-inspiring fjords will serve as the breathtaking backdrop.

Gary Barlow and Iona, P&O Cruises

Join Gary Barlow on board Iona

Seize the chance to see Gary perform on two Iona holidays in 2020. With two exclusive performances on each cruise, Gary will be lighting up Iona’s 930-seat theatre for extraordinary performances in dazzling surroundings.

Gary will be stepping on board for two exclusive performances in Iona’s Headliners Theatre:

Norwegian Fjords – 29th August 2020, 7 nights

Spain – 31st October 2020, 14 nights

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