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White Star Service

For over 175 years, Cunard has been defining sophistication. Crossing the Atlantic to and from New York since 1840 with their distinctive red and black funnels, Cunard’s fleet comprises three exceptional ships: Queen Elizabeth, Queen Victoria and Queen Mary 2.

The Cunard experience is truly special. Attentive crew take great pride in making your stay aboard unforgettable, focusing on those little details that make a difference. This is White Star Service.

What is White Star Service?

Committed to ensuring the highest levels of service, Cunard staff are trained at the White Star Academy. Dating back to 1929, the White Star Service is a legacy of Cunard’s history, honouring the golden era of the White Star Line. From the moment of embarkation on your cruise with Cunard, staff and officers will be at your service, taking great pride in ensuring the most enjoyable, memorable and luxurious experience is achieved. Cunard’s White Star Service is:

  • Service and attention to detail that goes above and beyond expectations
  • One crew member for every two guests
  • A sense of style, sophistication and elegance
  • Choice, flexibility, care and understanding
  • Genuine connections and treasured moments
  • A warm and captivating personality
  • Well established and powerful

Cunard is Refined. Cunard is Thoughtful. Cunard is Charismatic. Cunard is Proud.

See all featured Cunard cruises

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Featured cruises

On board spend
Inside from £1,749pp

The 2022 No-Fly Maiden Northern Lights

  • 22 Mar 2022
  • 12 nights
  • Ship: Queen Mary 2
  • No-Fly Cruise

Itinerary: Southampton - Hamburg, Germany - Tromso, Norway - Trondheim, Norway - Alesund, Norway - Stavanger, Norway - Southampton

Includes: Complimentary on board spend*, No-fly cruising, Top partner for cunard*, Complimentary stateroom upgrades*

Choice of benefits
Inside from £1,199pp

The Canary Islands And Madeira

  • 01 Nov 2021
  • 14 nights
  • Ship: Queen Victoria
  • No-Fly Cruise

Itinerary: Southampton - Funchal, Madeira - Santa Cruz, Tenerife - Las Palmas, Gran Canaria - Arrecife, Lanzarote - Seville (from Cadiz), Spain - Lisbon, Portugal - Southampton

Includes: Choice of car parking, on board spend or coach transfers*, Earn cruise miles with every booking, No-fly cruising

Inside from £11,999pp

The 2022 No-Fly Queen Victoria Western Circumnavigation

  • 10 Jan 2022
  • 108 nights
  • Ship: Queen Victoria
  • No-Fly Cruise

Itinerary: Southampton - Bermuda - Port Canaveral, Florida - Fort Lauderdale, Florida - Oranjestad, Aruba - ★Full daytime transit of the Panama Canal★ - Puntarenas, Costa Rica - Cabo San...

Includes: Exclusive complimentary private UK chauffeur service*, Exclusive Complimentary National Trust Season Ticket*, Complimentary on board spend of up to £3,300 & Gratuities Included*

See all featured cruises