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    <p>Yesterday, <a href="https://www.rolcruise.co.uk/cruise-lines/p-o-cruises" target="_blank">P&amp;O Cruises</a> announced Gary Barlow as their new brand ambassador. This pioneering partnership will fuse music with amazing travel experiences to deliver spine-tingling moments on board, with Gary&rsquo;s debut role as musical director of The 710 Club on <a href="https://www.rolcruise.co.uk/cruise-lines/p-o-cruises/iona" target="_blank"><em>Iona</em></a>.</p><h2>Welcome to The 710 Club</h2>\r\n
    \r\n
    <p>As musical director of The 710 Club, Gary is set to make Iona&rsquo;s intimate music bar the most exciting live music venue at sea. Showcasing an eclectic range of performances, curated to appeal to British music lovers, this atmospheric&nbsp;late-night music venue will offer an opportunity for up and coming musicians to get their break. This collaboration highlights P&amp;O Cruises commitment to providing world-class entertainment on Iona, and places music firmly at its heart.</p>\r\n
    \r\n
    <p>Gary explained:<em> &ldquo;I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.&quot;</em></p><h2>Ionafest</h2>\r\n
    \r\n
    <p>Gary will be kick-starting Ionafest 2020 in style, performing as the special guest at <em>Iona&rsquo;s </em>naming ceremony. An extraordinary festival experience on board <em>Iona</em>, Ionafest will bring together today&rsquo;s biggest music artists, the famous bottle smash, unmissable entertainment, street food style pop-ups and bars. And to crown it all: Norway&rsquo;s awe-inspiring fjords will serve as the breathtaking backdrop.</p><h2>Join Gary Barlow on board Iona</h2>\r\n
    \r\n
    <p>Seize the chance to see Gary perform on two Iona holidays in 2020. With two exclusive performances on each cruise, Gary will be lighting up Iona&rsquo;s 930-seat theatre for extraordinary performances in dazzling surroundings.</p>\r\n
    \r\n
    <p>Gary will be stepping on board for two exclusive performances in Iona&rsquo;s Headliners Theatre:</p>\r\n
    \r\n
    <p><a href="https://www.rolcruise.co.uk/cruise-detail/1373015-norway-iceland-2020-08-29" target="_blank">Norwegian Fjords &ndash; 29th August 2020, 7 nights</a></p>\r\n
    \r\n
    <p><a href="https://www.rolcruise.co.uk/cruise-detail/1445087-roundtrip-southampton-2020-10-31" target="_blank">Spain &ndash; 31st October 2020, 14 nights</a></p>
    """
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  -slug: "p-o-cruises-announce-gary-barlow-as-brand-ambassador"
  -title: "Gary Barlow announced as P&O Cruises new brand ambassador"
  -subTitle: "Singer, songwriter, producer, performer and now P&O Cruises brand ambassador, Gary Barlow will fuse music with amazing travel experiences."
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  -metaTitle: "Gary Barlow announced as P&O Cruises new ambassador | ROL Cruise Blog"
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